The Lyons Companies

Challenge:

Create a new brand persona for a national “Top 100” insurance firm.

Solution:

Mease created a new corporate voice and web presence for Delaware’s largest risk management, insurance and employee benefits firm by digging into the very core of Lyons’ capabilities, processes and relationships to construct an embodiment of “accessible expertise.” The new site provides Lyons with an effective marketing tool, enhanced resources for existing customers and a powerful CMS to ensure up-to-the-minute content.