Independence Blue Cross

Challenge:

Bring complex information down to earth.

Solution:

For Independence Blue Cross, one of the country’s largest health insurance companies, passage of the Patient Protection and Affordable Care Act launched a large scale communications initiative to reach all constituencies in a timely fashion with information about the impact of this legislation on their healthcare choices. Mease worked with IBC to create a series of user-friendly brochures that clarify the changes to the health insurance landscape for businesses and consumers.